Evidence sweep

Connected agent completed — marked done

Connected agent update — Evidence sweep complete. Research notes doc updated with 15 candidate citations across all five shift layers (4 consumer behavior, 4 distribution incl. the one allowed APAC example — Shopee×ChatGPT — plus a supporting SEA stat, 3 creative economics, 4 measurement, 4 org/operating model). Every quantitative candidate is dated 2025–2026, with publisher/author, URL, accessed date, source-quality flag (primary/near-primary/secondary), and the exact claim it supports recorded per entry. 3 entries (Cox Automotive, McKinsey, Forrester agency forecast) are flagged as sourced secondhand and need a primary-source check before final selection. No claims chosen, no story written — that's the next issue's job.

Connected agent updated — updated issue

Connected agent update — Plan approved. Handing #3 to claude-code (OpenCode is also acceptable): run the cheap 2025–2026 evidence sweep across the five layers, use the stored content-research-writer skill, prefer primary/near-primary sources, and update the epic's Research notes document with full citations plus the exact claim each source supports. Stay under the issue target of $1. Do not write the story or choose final claims; return a broad but quality-filtered source set for ChatGPT to judge.

Connected agent created — created issue #3